I'm Dave Wetherill, founder of Wetherill GTM Advisors. For the past 25 years, I've been building the revenue operations infrastructure that powers enterprise growth — most recently as Vice President of Sales GTM, Territories & Incentive Compensation at Oracle, where I led a 160-person global organization supporting 10,000+ sellers across Applications, Infrastructure, and Database.
At Oracle, I architected the GTM infrastructure that supported growth from $50B to $67B in annual revenue. I built the territory design, quota governance, incentive compensation, and AI-augmented planning systems that power annual go-to-market execution at global scale. My Sales Planning Application reached 20,000+ weekly active users across 40,000+ sales staff — because it helped sellers win, not because adoption was forced.
Before Oracle, I held finance and business intelligence leadership roles at Sun Microsystems (through its acquisition by Oracle) and began my career as an investment advisor at Prudential Securities. I hold an MBA in Finance from the University of Denver and a BS in Business Administration from the University of Montana.
I founded Wetherill GTM Advisors because the most impactful GTM transformations I've seen start with an operator who's built these systems firsthand — not with a strategy deck. I engage as a fractional GTM executive, transformation lead, or senior delivery advisor on enterprise and growth-stage engagements.
Education
MBA Finance — University of Denver, Daniels College of Business
BS Business Administration / Finance — University of Montana