GTM Strategy & Revenue Operations

The reason AI isn't working in your GTM stack
is underneath it.

Territory design in one system. Quotas in a spreadsheet. Comp in a third. Attainment in a fourth. Companies between $50M–$500M ARR hit this wall — and no amount of AI fixes a fragmented foundation.

I built the unified planning infrastructure that powered $67B in revenue across 10,000+ sellers. Now I install it at growth-stage scale.

Diagnose Your GTM Infrastructure
$67B
Revenue Infrastructure Built
10,000+
Sellers on Unified Planning
75%
Reduction in Comp Exceptions
$41M
Cost Savings Delivered
What I Do

The infrastructure underneath your revenue.

Five practice areas. Each one fixes a specific layer of the GTM foundation that most companies treat as separate problems — but are actually one connected system.

01
GTM Strategy & Operating Model
Global coverage design, operating model architecture, and annual planning cycle governance across LOBs, regions, and segments.
02
Revenue Operations & Annual Planning
Territory assignments, quota architecture, capacity modeling, Finance integration, and sales policy governance.
03
Incentive Compensation & Sales Performance
Enterprise comp governance, plan design, SPIF rationalization, and dispute resolution frameworks.
04
AI-Powered GTM Transformation
Practitioner-led AI deployment across territory intelligence, predictive capacity, embedded sales plays, and planning automation. Designed Oracle's Sales Planning Application reaching 20,000+ weekly active users.
05
Operational Efficiency & Cost Rationalization
Cost-to-serve diagnostics, headcount rationalization, vendor restructuring, and territory consolidation modeling.
"You can't deploy AI on a foundation that doesn't exist yet."
Dave Wetherill
Is your GTM infrastructure ready for what's next?
Diagnose Your GTM Infrastructure